At the heart of the Be THE Voice initiative is the belief that the student Bystander has the power to impact change when it comes to bullying. IF the bullying behavior is not tolerated by the Bystander, CHANGE will happen! We have seen this first-hand in the schools who participated in the initial launch of the BTV Campaign last Fall. In fact, *results from a large public school resulted in a?WHOPPING 56% decrease in bullying?reported by students who were targets prior the Campaign!*Data was collected from a pre. Vs. post campaign survey from our beta-test school (2100 student population).