Created in 2014 by two Roswell (Georgia) Rotarians, BTV began as a simple 12-week video series that showed students a variety of non-confrontational ways to defuse bullying. Designed around research that showed the efficacy of bystander intervention, we tested the 2015 launch of BTV by surveying a 2,200-student high school in Roswell with a pre vs. post campaign survey. The data revealed an astonishing 56% decrease in bullying, confirming our belief that - with a little guidance and support - students can be the agents of change when witnessing difficult social situations.
As the need for kindness, compassion, and inclusion has grown, so has BTV’s depth of message. In addition to learning important communication skills to support their peers, BTV students are experiencing the joy of serving others. Something very important to Founders Debbie Cwalina and Mike Schoppenhorst who embrace the Rotary motto of "Service above Self" in their daily lives.